Date: Mar 20, 2018
Time: 08:30 to 10:30
Venue: AmCham Loft, Dag Hammarskjölds Alle 13, 3rd floor
How Purpose-Driven Companies Take Leadership of Their Industries

This event is for AmCham/DABF members only. 

AmCham is pleased to invite you to an inspirational AmCham Loft Power Breakfast on purpose-driven leadership with Michael Sherain, Partner at Quadric, a strategic positioning, brand and marketing consultancy based in Copenhagen.

Research shows that purpose-driven companies perform better, have more engaged employees, more loyal customers, and are better at innovation and transformational change. Yet, even the definition of purpose is up for debate. 

What is ‘purpose’? Larry Fink, CEO of BlackRock, wrote a letter to all the CEOs of the companies they have invested in stating that, “Without a sense of purpose, no company, either public or private, can achieve its full potential." He described purpose as long-term value creation, not just CSR or sustainability. And yet, most news headlines misinterpreted his letter as asking companies to focus on ‘doing good’. It’s time to be clear about purpose.

This seminar will use research highlights and inspiring cases to give you an understanding of what ‘purpose’ is and how you can increase the sense of purpose in your company. Practical tools and concrete examples from companies as diverse as Tesla, Airbnb, Coloplast, and Novozymes, will help you move your company towards achieving the benefits of being truly purpose-driven.

In partnership with
04 MSD09 Riskpoint07 Bayer08 Bristol-Myers Squibb05 Crowne Plaza11 Roche03 Copenhagen Marriott06 DXC Technology10 Weibel02 Lockheed Martin
AmCham Denmark · Dag Hammarskjölds Allé 13, 3 · 2100 Copenhagen Ø · Denmark · Phone (+45) 33 932 932 · E-mail: mail@amcham.dk · CVR: 24992314
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