Harvard Business Review: Game Changers

In today’s fast-moving, attention-scarceworld, innovation isn’t just about newtechnology – it’s about shifting mindsets,creating movements, and reimaginingthe value you bring to your audience.

This masterclass, inspired by the newbooks ‘There’s Nothing Like This: TheStrategic Genius of Taylor Swift’’ and‘Like: The Button That Changed theWorld’, offers a strategic deep dive intotwo of the most unexpected andpowerful forces in modern innovation;pop icon Taylor Swift and the deceptivelysimple Like Button.

Through these cultural and digital casestudies, we’ll explore how smalldecisions can spark massive behavioralchange, how brand power is built in theage of platforms, and how today’s mostsuccessful innovators think differentlyabout timing, engagement, andemotional resonance. Whether you’releading a team, scaling a company, orrethinking your next move, this sessionwill equip you with fresh perspectivesand practical tools for driving impact in arapidly evolving landscape.

ABOUT THE AUTHORS:
Martin Reeves is Chairman of the BCGHenderson Institute, BCG’s think tank fordeveloping new ideas in business.
Kevin Evers is a senior editor at HarvardBusiness Review.