The New Empowering Consumers Directive – Sustainability Labels

The EU is introducing new strict requirements for sustainability labels and certification that will take effect on 27 September 2026, bringing significant changes to labels considered sustainability labels and how companies validate and communicate sustainability claims. Even deciding if a logo, label or graphic representation is considered a sustainability label under the new regime is causing concerns.

Is this an example of a sustainability label requiring third party certification?

Join us for this AmCham Sustainability Committee event where legal, certification, and industry experts will provide an overview of the new framework and discuss what it means for businesses across Europe.

In this session, we will explore:

• What is considered a sustainability label?
• The key requirements for sustainability labels and certification
• Impacts on product certification, market access, and cross-border trade
• How to strengthen documentation, due diligence, and supplier engagement
• Key timelines, enforcement considerations, and business opportunities

We look forward to welcoming you to this timely discussion on the future of sustainability certification for businesses operating in Europe.