Corporate Crisis Planning & Management
On November 9, AmCham, in partnership with the U.S. Embassy, held a virtual session on corporate crisis planning and management.
The sudden onset of the COVID-19 pandemic in early 2020 came as a surprise to many, even as most expected a pandemic to occur sometime in the future. Many companies found themselves scrambling to adapt to extremely new and uncharted circumstances, and are now reviewing their crisis strategies to ensure they are sufficiently prepared for the future.
The event featured communication strategist Mark Pfeifle (CEO, Off the Record Communications) who worked as Deputy Assistant and Deputy National Security Advisor for Strategic Communication and Global Outreach for President George W. Bush, along with crisis communication expert Bob Jensen (Founder, Strat3) who led the U.S. Government’s ground crisis communication for 30+ major disasters including Hurricane Sandy, the Haitian Earthquake and the Deepwater Horizon oil spill response.
The discussion centered around the importance of creating a roadmap to better crisis management, keeping in mind that you don’t have to prepare for every possible crisis, but ensure that when a crisis occurs, everyone knows their role and next steps.
To see event slides, click here