Home

News

Jun 16, 2020

Adapting the Experience Economy – Post Covid19

AmCham Denmark, in partnership with Tatarklubben, held a virtual seminar with Harvard Business Review author and internationally acclaimed leadership advisor Joseph Pine II on dramatic changes in the experience economy.

The worldwide governmental response to COVID-19 has devastated many sectors of the global economy. And it is those enterprises firmly in the Experience Economy that have been most hurt – bars & restaurants, theatres, sporting events, museums, malls and the high street, and especially tourism, including not just destinations but airlines, hotels, ride companies, and so forth – for it is precisely in such places where people gather. Mr Pine discussed what enterprises that are particularly hard hit by the corona crisis should do in response.

The most important thing is not to wait it out, for things to revert back to the way they were before the crisis. Right now, no matter what your business, you need to take this time that has been given to you to refresh your places, redesign your offerings, and renew your capabilities.

To see the entire video, click here.