Harvard Business Review: Fusion Strategy

AmCham Denmark, in partnership with DAWN, invite members and stakeholders to an event with Harvard Business Review Author & thought leader, Venkat Venkatraman , who will share ideas on how real-time data and AI will radically transform physical products—and the companies that make them.

Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, supercomputing, and artificial intelligence, things are changing—fast.

In their book “Fusion Strategy – How Real Time Data and AI Will Power the Industrial Future”, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkatraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best—create physical products—with what digitals do best—use algorithms and AI to parse expansive, interconnected datasets—to make strategic connections that would otherwise be impossible.

The authors argue that the laws of competitive advantage are changing, rewarding those who have the most robust, data-driven insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Those that don’t risk falling on the wrong side of the next great digital divide.

Registration Opening soon.

ABOUT THE AUTHOR:
VENKAT VENKATRAMAN is the David J. McGrath Jr. Professor in Information Systems at the Questrom School of Business, Boston University. He is considered one of the foremost authorities on how companies develop strategies to win with digital technologies.