Harvard Business Review

Sales Management That Works

Harvard Business Review: Sales Management That Works

AmCham Denmark, in partnership with Tatarklubben, invite you to an event with Harvard Business Review Author, Sales Expert and Senior Lecturer at Harvard Business School Frank V. Cespedes, to discuss his book “Sales Management That Works: How to Sell in a World That Never Stops Changing.”

Utilizing insider case studies from many companies large and small, the book contains essential strategies for Managers and Executives, providing them with the tools they need to separate the signal from the noise, including how to:

• Hire the right talent—not just stars

• Pay and properly incentivize your sales force

• Create a comprehensive sales model that aligns with your strategy

Join us to hear how to build a great sales team and create an optimal strategy in your organization.

About the Author:
Frank V. Cespedes is a Senior Lecturer at Harvard Business School. As an experienced business owner, Mr. Cespedes has consulted with companies around the world, as well as serving on the board of established corporations. He is the author of six books, including “Aligning Strategy & Sales,” as well as numerous articles.