Harvard Business Review

Stage (Not Age)

Harvard Business Review: Stage (Not Age)

AmCham Denmark, in partnership with DAWN, (formerly Tatarklubben), invite you to an event with Harvard Business Review Author Susan Wilner Golden, to discuss her book “Stage (Not Age)”.

In fifteen years, nearly everywhere in the world, people over sixty will become the dominant population. Demographers tend to pose the new longevity as a crisis we are not prepared for. And there are serious issues to address in order to serve this population, and society as a whole.

But longevity also presents an opportunity for which companies need to develop a strategy. Estimates put the global market for this demographic at $21 trillion across every industry you can think of: entertainment, travel, education, healthcare, housing, transportation, consumer goods and services, product design, and financial services will all benefit if they can figure out a way to serve this market.

Join us to understand how to serve this burgeoning market by focusing on life stage, not age, and identifying the deep diversity of needs within the demographic. It will reset your understanding of what an “old person” is, help identify the systemic barriers to entering the market, and outline ways to overcome them.

Susan W. Golden is an expert on innovation and the unique entrepreneurial opportunities that longer lives and the growing $22 trillion longevity economy present.  She teaches at the Stanford Graduate School of Business, and is the director of the dciX impact initiative at the Stanford Distinguished Careers Institute (DCI).  Golden also serves as a mentor and advisor to the Techstars Future of Longevity Accelerator and a thought leader partner to Pivotal Ventures on their caregiving innovation initiatives. She advises startups and companies on their longevity strategies. Her career includes time spent in venture capital, public health and life sciences, which provides her with a multidimensional, multidisciplinary perspective on longevity opportunities. Golden is  herself an example of  Stage (Not Age) thinking and is living a multistage life. She received a doctorate in science from the Harvard T.H. Chan School of Public Health, attended Harvard Business School’s program for management development, and was a 2016 Stanford Distinguished Careers Institute fellow.