Optimized Digital Impact: Win Elections, Shape Policy & Raise Awareness

AmCham Denmark, in partnership with Rud Pedersen and fellow Nordic AmChams, is pleased to invite you to an event with Washington DC-based Jim Arkedis, co-founder of digital political and advocacy company Electica.

Advocacy, public affairs, and political budgets are increasingly allocated to digital ads. But Instagram, Facebook, Google Ads/YouTube, TikTok, Snapchat, and countless other platforms are built to reach different audiences and create varying forms of online engagement. Any effective digital campaign must account for each platform’s best use-cases and how they align with your company, organization, or party’s goals – whether building your contact list, raising issue or candidate awareness, or mobilizing your core supporters.

Having contributed to CNN, MSNBC, The New York Times, and Politico among others, Jim Arkedis will draw upon his years of expertise in supporting political campaigns, companies, and organizations throughout the U.S. and Europe – sharing best digital budget practices to drive target audience impact.