AmCham Nordic Partner Event

Strategy Making in Turbulent Times

Partner Event: Strategy Making in Turbulent Times

AmCham Nordics, in partnership with Bain & Company, is pleased to invite members and stakeholders, to a virtual event on ‘Strategy Making in Turbulent Times.

What does it take to produce great results in uncertain times?

Due to forces like Covid-19, economic uncertainty and environmental concerns, the world is changing so quickly that it’s impossible to plan for every eventuality. Yet in the face of extreme volatility, many organizations have stuck with conventional strategic planning techniques, much to the detriment of customers, shareholders, employees and other stakeholders.

In this webinar, Bain Partners Michael Mankins, Mark Gottfredson and Guy Brusselmans will take you through a new approach and mindset for making strategic decisions, covering how to create a strategy that best positions your business for a range of scenarios and why flexibility in planning and forecasting is crucial.


Mark Gottfredson is the co-head of Bain Americas Automotive and Mobility practice, as well as the global lead of our Complexity Management and Performance Improvement Diagnostic solutions. He is also a member of our Strategy and Advanced Manufacturing & Services practices. Mark’s client work focuses on full potential programs, revenue enhancement, cost reduction, complexity management and major change programs. He is based in Bain’s Dallas office, which he founded in 1990.

Michael Mankins is the global leader of Bain’s Organization Design, Corporate Strategy and Transformation practices. With more than 30 years of consulting experience, Michael has predominantly focused on the strategic and organizational initiatives that drive clients’ performance and long-term value.

Guy Brusselmans is a leader in Bain’s Consumer Products, Retail and Customer Strategy & Marketing practices and partner in Copenhagen, Denmark. With more than 15 years of consulting experience at Bain, working with some of the world’s leading consumer products and branded retail clients, Guy has deep expertise on the different aspects of growth strategy and commercial excellence.