Rebuilding “Brand America” & the Power of Corporate Diplomacy
AmCham Denmark, in partnership with our fellow Nordic AmChams, is pleased to invite members and stakeholders for a timely session on what it will take to restore trust in America’s brand abroad.
The U.S. brand, a gold standard in international relations since World War II, is in peril, as governments and populations around the world have lost trust in the American political system. With continued political polarization and turbulence, the brand is in dire need of repair. The Biden Administration has pledged to rebuild America’s bonds with the international community – even stronger than before. But is it enough?
During this session, we will hear from Allyson Stewart-Allen, an international business advisor and the Founder & CEO of International Marketing Partners. Stewart-Allen will address what builds and erodes trust in a country’s brand, and how U.S. company executives can and do function as Corporate Diplomats or “Brand Ambassadors” for the country. She will also suggest ways to best integrate U.S. corporate brands within Nordic business culture.
About the speaker:
Allyson Stewart-Allen is a Californian based in Europe for over 30 years, Allyson is an international business advisor, author, educator, broadcaster and Non-Executive Director, as well as the Founder and CEO of International Marketing Partners. She has advised over 240 businesses across 26 countries to successfully internationalize after starting her career with PwC, PA Consulting Group and Hay Management Consultants.
Besides her role over the past four seasons on BBC’s The Apprentice, Allyson appears as a regular expert for Al Jazeera, BBC News, Deutsche Welle, France 24, FT, Sky News and many other outlets.
Besides authoring both editions of the best-selling book Working with Americans, she also creates leadership courses for corporate executives including for clients of Said Business School Oxford University, Churchill College Cambridge, London Business School and many other blue-chip organizations.