Apr 26, 2021

Harvard Business Review: Sales Management That Works

On April 22 AmCham Denmark partnered with Tartarklubben and Harvard Business Review for a virtual session on Sales Management That Works, a practical and research-based guide with essential strategies for thriving in an industry that never stops changing.

Sales expert and senior lecturer at Harvard Business School, Frank V. Cespedes provided managers and executives with
the tools they need to separate the signal from the noise, including how to: hire the right talent—not just stars, pay and properly incentivize your sales force and create a comprehensive sales model that aligns with your strategy

The book “Sales Management That Works: How to Sell in a World that Never Stops Changing” is full of insider case studies from a wide range of companies — from startups to big organizations.

Watch the full webinar here.