Members Updated On How To Win Elections, Shape Policy & Raise Awareness
On Tuesday June 8, members of the Nordics AmChams got updated on how to win elections, shape policy and raise awareness with Washington DC-based Jim Arkedis, co-founder of digital political and advocacy company Electica. The webinar was held in partnership with Rud P.
Having contributed to CNN, MSNBC, The New York Times, and Politico among others, Jim Arkedis drew upon his years of expertise in supporting political campaigns, companies, and organizations throughout the U.S. and Europe – sharing best digital budget practices to drive target audience impact.
With advocacy, public affairs and political budgets increasingly allocated to digital stakeholder engagement, spending must effectively account for various platforms’ best use-cases and how they align with the company, organization, or party’s goals – whether building contact lists, raising issue awareness, engaging in fundraising or mobilizing core supporters.
Having spent the past five years focusing on digital campaigns, Arkedis shared his top six rules on digital budget spending and how to leverage each platform’s audience and forms of engagement, drawing upon examples from the 2020 Biden campaign.
Arekedis’ presentation was followed by an interactive Q&A with the Nordic AmCham Directors, focusing on the increasing importance of short video and completion rates, authenticity, regulatory impacts, and regional US-Europe-Nordic digital campaign variances.