Rebuilding “Brand America” & the Power of Corporate Diplomacy
On May 20, AmCham Denmark, in partnership with our fellow Nordic AmChams, hosted a virtual session on restoring trust in America’s brand abroad.
Founder & CEO of International Marketing Partners, Allyson Stewart-Allen shared her insights into what builds and erodes trust in a country’s brand and how U.S. company executives can function as Corporate Diplomats or “Brand Ambassadors” for the country.
Following her presentation was an interactive Q&A with the Nordic AmCham Directors on the impact of the previous administration, particularly in Europe and the Nordics.
To hear all the insights, take a look at the event video on the right side of this page.
Download Allyson Stewart-Allen’s presentation here.